Keynote Speaker Kickoff Party

We started Fashion Week with an amazing event on Friday, March 28th. With keynote speaker Sydney Hope, members got to discuss fashion and social media.

by Austin Brown / Fashion Board

Sydney Hope is a USC Fashion Board Alum with over 35K followers on Instagram (@sydneyhopeee). She is the founder and CEO of Sleek Social Club, a woman-owned social media agency helping clients strategically build their social media accounts.

Hope also founded the Girly Pod Podcast alongside Samantha Menapace, a fellow influencer.

During her keynote, Sydney provided valuable insights into her journey and the key factors for success in the social media industry. She emphasized the importance of confidently pitching yourself and establishing a strong personal brand. Hope shared strategies on how to engage with different age groups, stressing the importance of understanding your audience and tailoring to their interests. One of the biggest challenges Sydney faces is continuously coming up with new and innovative content ideas. To overcome this, she stays inspired by being active on social media herself and maintaining a backlog of content for future use.

by Austin Brown / Fashion Board

There has been so much member involvement throughout Fashion Week, with 50 estimated members at the keynote! Members were able to talk with Hope about her experiences with a career in social media and life after school.

Something about zas hosting us yay

Thanks to Za's on Devine, we were able to host this kickoff party in such a cool space with even better food! It was the perfect way to start Fashion Week and get everyone excited for the fashion show.

by Austin Brown / Fashion Board